Then, 60 years later, on May 2, 1924, the porcelain manufactory was reopened in Augarten Castle, where it still stands today. Established under the new name “Vienna Porcelain Manufactory Augarten”, its ethos was to continue the tradition of the former Imperial manufactory while also making room for fresh ideas. Receptive to modern trends, the Manufactory produced designs by contemporary artists including Josef Hoffmann, Michael Powolny, Franz von Zülow, and other representatives of the Vienna Workshops (Wiener Werkstätte). Today, cooperation with well-known artists continues to shape the company’s style and feed its unique flair for combining the traditional with the modern.